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SEO is continuously evolving.

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What is SEO?

SEO (also known as Search Engine Optimization) takes on various forms and functions depending on the needs of an individual or business. At its core, SEO is focused on targeting online content so that it ranks as highly as possible for a particular keyword or phrase. Content that lives online is constantly being filtered through search engine algorithms, rising or falling in search result placement based on factors like:

How often that particular keyword or phrase appears Where in the body of the content the keyword or phrase appears How the searched keyword or phrase appears in context to the rest of the information around it

How often that particular keyword or phrase appears?

Where in the body of the content the keyword or phrase appears?

How the searched keyword or phrase appears in context to the rest of the information around it?

This is also where backlinks, referral links, and more all come into play as well since search engines like Google will also look at overall value other sites and users have assigned to a page of content in the past in order to determine search result validity, relevance, and trustworthiness.

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What Are Typical SEO Services?

There are many elements that go into helping a website or individual web page rank highly, which is why turning to a trusted SEO professional can be incredibly helpful. Typical SEO services can include:

Keyword Research

SEO Audit

Backlink Audit

Backlink Strategy

SEO Strategy Implementation

Website Development

Depending on your unique conversion metrics and overall SEO goals, working with a professional SEO service provider can help you position your website to rank highly for your desired search terms. Search engines have changed the way their algorithms function in recent years, so it is important to make sure you are building out your online content based on current best practices.

Keyword research, backlink audits, and competitor website analysis can help you better understand the current SEO picture for your site, and you can then make informed decisions regarding your future SEO strategy based on statistics versus guesswork.

What Can Orbital SEO Do For You?

Orbital SEO is a comprehensive search engine optimization company laser-focused on helping their clients improve their website rankings and overall traffic. Competition for top search result spots is often fierce, hinging on small, nuanced details. We conduct detailed research so that our clients feel prepared and empowered to make solid strategic decisions regarding their online SEO efforts.

We value communication, transparency, and strategy, looking at every aspect of a client’s website through the lens of their goals and their industry best practices when it comes to online content. What works for some businesses may not be a good fit for others, which is why we tailor everything we do to each individual company’s unique needs.

At the end of the day, we strive to leave our clients with targeted SEO, higher page traffic, and vastly improved page rankings.

Our Professional SEO Strategy

From identifying backlinking opportunities to researching keywords or recommending website content adjustments or additions, we go the extra mile to make sure that we leave our clients with solutions to every issue or shortcoming we uncover during our initial website audit. SEO is, to many people, a black art that is confusing and overwhelming at best. We want to take some of the mystery and stress out of the process, providing easy-to-understand processes and plans that our clients can run with or that we can work to implement on their behalf.

SEO Audit

In-depth site analysis allows the companies we work with to understand the big picture of their site’s rankings and traffic so they can make informed decisions about how to best move forward.

Competitor Research

There is much to be learned from what other companies are doing with their SEO. We help evaluate their current online positioning so that our clients can get ahead of the competition.

Technical SEO

This is a key element to SEO health and focuses on overall infrastructure and website setup. This includes page load speeds, internal link optimization, mobile-friendliness, and more.

Keyword Research

We help clients go beyond keywords that may be oversaturated in the search results, finding hidden keyword gems that will provide the highest possible ROI.

Backlink Acquisition

There are several ways to build out solid backlinks, including nurturing legitimate relationships with complementary websites, putting in backlink requests with directories, guest posting, and more.

Content Optimization

Writing quality content that search engines love (but that real people still enjoy reading) is a fine art, and we help clients create online content that hits both targets perfectly.

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The Advantage of Orbital SEO As Your Professional SEO Company

Boilerplate SEO services are not in our DNA - we prefer to collaborate with clients to make sure they are meeting or exceeding what their competitors are doing, too. Our clients are experts in knowing what their customers are looking for, so keeping their knowledge at the forefront of the keyword implementation and strategy we recommend is key to success.

Digging into behind-the-scenes SEO data is just the tip of the iceberg when it comes to our comprehensive approach. We provide every client with a comprehensive SEO report based on our initial findings, and then suggest strategic solutions and action steps that they can take to improve their current traffic and page rankings.

We are obsessive about the details and love helping our clients develop a true understanding of how SEO works. When companies we work with see quick, substantial results, we get the satisfaction of knowing that the hard work we put in was all worth it.


If you are curious about how Orbital SEO can come alongside you to improve your traffic and boost your search result rankings, we are more than happy to set up a consultation. You can also reach out to talk with a member of our team using our contact form, or check out a few of our most frequently asked questions below:

When Will I See Results From An SEO Company?

As a general rule, most websites will begin seeing site traffic and search result ranking improvements in 3-4 months. These improvements can often continue gaining traction for several months beyond that, as well.

What Are SEO Agency Pricing And Packages?

Every client is unique, which is why we custom-quote every project we work on. Depending on your budget, timeline, and desired service package, we can provide a detailed quote once we can discuss your vision and goals in person.