What is SEO?
SEO (also known as Search Engine Optimization) takes on various forms and functions depending on the needs of an individual or business. At its core, SEO is focused on targeting online content so that it ranks as highly as possible for a particular keyword or phrase.
Content that lives online is constantly being filtered through search engine algorithms, rising or falling in search result placement based on factors like:
- How often that particular keyword or phrase appears Where in the body of the content the keyword or phrase appears How the searched keyword or phrase appears in context to the rest of the information around it.
- How often that particular keyword or phrase appears?
- Where in the body of the content the keyword or phrase appears?
- How the searched keyword or phrase appears in context to the rest of the information around it?
- This is also where backlinks, referral links, and more all come into play as well since search engines like Google will also look at overall value other sites and users have assigned to a page of content in the past in order to determine search result validity, relevance, and trustworthiness.
