HARO (currently Connectively) is an acronym for the term "Help A Reporter Out." It relates to a platform connecting reporters and journalists with expert sources. Although HARO in itself isn't considered technically an SEO tool, SEO agencies often use HARO as part of their link-building strategy.
Here are the possible scenarios where HARO SEO is incorporated by SEO professionals.
Journalism - Through the field of responsible news reporting, HARO can be utilized by researchers and connects journalists to gain access to high-authority resources which they would then use in outlining the information they require for their news output.
These can also lead them to super-authoritative websites and high-authority publications to further strengthen their research. They can submit HARO queries to help them hasten their research.
Experts and resources - Professionals and business entities that are considered an authority in a particular field or industry. These groups or individuals can sign up for HARO to be notified of HARO requests from professional writers and journalists. Since they have referral traffic, they can immediately respond to relevant queries, especially if these are under their field of expertise or jurisdiction.
Link-building opportunity - As part of a good SEO strategy, the opportunity to build backlinks is great using HARO as a journalist can include your expertise or valuable input in their article and provide a backlink to your website, and can even mention your name and business information.
This is highly valuable for search engine optimization as backlinks from highly reputable sources provide a positive signal to search engines.
HARO works on SEO positively by monitoring relevant topics and queries and responding quickly to important data. This may help you position yourself as an industry expert by acquiring links from equally authoritative websites.
Orbital SEO employs a comprehensive six-step process in creating the perfect pitch for your ideas needed for effective HARO link-building. A team of digital marketing experts (marketers and copywriters) collaborate closely to work on your pitch.
The first step of the planning process involves the marketer or marketing consultant picking queries for pitching to be presented to the client. Through their market savvy, they can determine the best queries that they deem can provide the best SEO performance.
Once the marketer/marketing consultant has curated a list of their key ideas for all of their pitches, they then pass the task to the copywriter and creative team for the next crucial step that involves the actual creative and writing process.
The copywriter alongside the help of the marketer/marketing consultant can start crafting the pitch. With their technical prowess, they can create a pitch that's grammatically sound and engaging. They may also work with an editor for quality assurance checks to ensure that no detail is missed from as early as now.
Once the pitch is finished, the marketer or marketing consultant would then set out to review the pitch carefully. They will ensure that the business aspect of the pitch is correct and aligned with what the client or journalist is expecting from the query and pitch.
After the pitch has gone through several internal fixes and edits, the marketer finally sends the pitch to the journalist. At this point, the journalist can review whether the HARO SEO results and the pitch presented to them are well-optimized.
Once everything has been finalized and green lit, what you get is a high-quality output that's smart and can benefit from the 1/10 publication rate.
Here is an example of a HARO pitch alongside HARO responses that we have crafted for our clients, namely journalists in their field.
Orbital SEO consists of a team of global SEO strategy experts who are backed by solid experience and skills that encompass a wide range of services, such as web development, copywriting, link building, and SEO consultation. With their expertise in SEO strategies, the entire Orbital team can help in link-building efforts that in turn can provide relevant opportunities to the journalist or client requiring HARO services, most especially for major publications or in media coverage.
With extensive industry experience, OrbitalSEO has been a trusted partner in helping adult companies enhance their online visibility.
At OrbitalSEO, our SEO strategies are built on data-driven insights and have a proven track record of delivering results.
Transparency is at the core of our approach at OrbitalSEO. We believe in keeping our clients informed every step of the way, ensuring you have full visibility into our strategies and actions.
Here are common question asked for HARO SEO.