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Alex Lirette

What is National SEO and How to Rank Nationally

Updated on April 21, 2023 by Alex Lirette

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As businesses expand, they often want to target customers nationally, rather than just locally. This is where national SEO comes in. National SEO involves optimizing a website to rank for broad, national keywords rather than just local ones. In this article, we’ll cover what national SEO is and how to rank nationally.

At Orbital SEO, we specialize in helping businesses improve their online visibility and reach a broader audience through effective national SEO strategies.

What is National SEO?

National SEO is the process of optimizing a website to rank for broad, national keywords that are relevant to a business’s products or services. Unlike local SEO, which targets specific geographical areas, national SEO focuses on ranking for keywords that are searched across the country.

National SEO can be more competitive than local SEO because the target audience is larger, and there may be more businesses competing for the same keywords.

How to Rank Nationally

  1. Keyword Research: Identifying high-volume, relevant keywords that have the potential to drive traffic and generate leads.
  2. Content Creation: Create high-quality content that is optimized for those keywords, including blog posts, landing pages, and product descriptions.
  3. On-page Optimization: Optimize title tags, meta descriptions, header tags, and image alt tags.
  4. Off-page Optimization: Build high-quality backlinks, social media marketing, and online reputation management.
  5. Local SEO: Even for national campaigns, it is still important to optimize for local search.

National SEO vs. Local SEO

Local SEO is essential for businesses that have a physical presence in a specific location. National SEO is essential for businesses that operate on a national level and want to reach a broader audience.

Can Orbital SEO Create a National SEO Campaign for You?

At Orbital SEO, we specialize in helping businesses improve their online visibility and reach a broader audience through effective national SEO strategies. Contact us today to learn more about how we can help your business rank nationally.