SEO Cost for a Small Business Explained

Updated on April 14, 2023 by Alex Lirette

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Being found online is key for your small businesses and it's more important than ever to research SEO costs. 98% of folks look up online reviews before visiting local shops; however, over 50% of most business owners don't have a plan for SEO, and 22% aren't even considering it. Given these numbers, now is the best time to look into SEO costs for your small business and see if it fits your marketing budget.

This article is a must-read for small businesses ready to dive into SEO and boost their online presence. If you're looking for a reliable full-service SEO agency, OrbitalSEO is ready to serve you! Contact OrbitalSEO today and let us make search engines work for you!

How Much Does SEO Cost for a Small Business?

Well, it's not one-size-fits-all. SEO costs change based on:

  • what your business needs,

  • how big it is,

  • and how tough the competition is

Typically, small businesses might pay anywhere from $500 to $10,000 each month for good SEO work.

Agencies offer different SEO pricing models. Most of the time, they either have a monthly retainer plan that costs between $500 and $5,000 or a one-time fee for a special project-based SEO. This one-time fee can be anywhere from $1,000 to $10,000, depending on how tricky the job is.

A freelancer or marketing agency might also charge hourly SEO services cost.

Even though paying for SEO marketing might seem like a lot, especially for small businesses, it's super important for doing well in the long run. With the right SEO campaign, your business can draw in more visitors naturally. They then can turn into customers, which means you'll get back way more than the SEO cost you spent over time.

Why SEO Pricing Varies?

  • Project Scope: The more work your SEO project needs, the higher the SEO cost. A big redo to climb up the search engine ranks means more time and effort from the SEO agency working on your website.

  • Business Size: Smaller businesses with not a lot of web pages and less competition might not need as much work, so they might pay less than bigger businesses.

  • Competition Level: If your business is in a super competitive field, you'll need to do more to beat the competition. This means spending more on SEO.

  • Location: Where your business is and who you want to reach can change the cost. Targeting a small local area might be cheaper than trying to reach the whole country.

  • Services Included: Some SEO packages come with extra stuff like managing social media, pay-per-click ads, or email marketing. More services mean a higher price because more SEO professionals will be working on your account.

Remember, investing in monthly SEO services is a big deal for making sure your business does well online. It's all about finding the right one amongst the many SEO agencies that offer what you need at a price that makes sense for your business.

The Importance of SEO for Your Small Business

SEO, or Search Engine Optimization, is like a secret code that helps people find your small business online. It's all about making your website super-friendly for search engines like Google. When someone looks up something that your business does, you want your website to pop up at the top of their search results. That's what SEO helps you do!

Why is SEO Important for Your Small Business?

Here's a list of cool things SEO can do for your business:

  1. Be Seen by More People: With good SEO, more folks can find your business when they search online. It's like having a big, bright sign on the internet highway!

  2. Trust and Credibility: When your website shows up at the top, people think you're the real deal. It's like being the captain of the team; everyone looks up to you.

  3. Beat the Competition: If your website is easier to find than others, you're ahead of the game. It's like winning a race because you know the best shortcuts.

  4. Save Money: SEO is like a super smart savings plan. It can cost less than other types of advertising but still bring lots of people to your business.

  5. Local Love: Local SEO means people nearby can find you fast. It's perfect for when they're searching on their phones, ready to visit or buy.

  6. Understand Your Customers: SEO tools can show you what people are looking for. It's like having a magic crystal ball for your business!

Did you know? Over 60% of B2B marketers consider SEO and organic traffic to be more successful at generating leads compared to other marketing methods. This highlights the role of SEO in business growth and customer acquisition.

Choosing the Right SEO Help

Asking the right questions to see if you're a good fit can help you figure out how to choose an SEO company.

Also, there are several ways to get SEO help:

  • SEO Companies: These are skilled teams that come with all the SEO services you need.

  • Local SEO Services: Perfect for getting your neighborhood to notice you.

  • SEO Consultant: These are solo SEO experts who can jump in and give your SEO a boost.

  • SEO Providers: They offer all sorts of SEO campaigns, from big projects to little tweaks.

SEO service costs can vary. The key is to find the right fit for your business and how much you want to spend on the SEO cost.

Investing in SEO—keyword research,on page SEO, off page SEO, blogging content, and technical SEO— can really help your small business shine online.

Local SEO for Your Small Business

Local SEO is all about getting your business noticed by people in your area. It's perfect for small businesses that want to target a specific location and attract customers looking for local products or services.

Local SEO uses different strategies than regular SEO to help search engines understand where your business is located and what it offers. This way, when someone searches for a product or service in your area, your business is more likely to show up at the top of their search results.

Tips for Improving Your Local SEO:

  1. Create a Google My Business Profile: This helps Google understand more about your business and makes it easier for it to show up in local search results.

  2. Include Local Keywords in Your Website Content: Use keywords that include your city, state, or neighborhood to help search engines know where you're located.

  3. Get Listed in Online Directories: List your business in local directories like Yelp, Yellowpages, and TripAdvisor to boost your online presence and improve local SEO.

  4. Encourage Reviews: Positive reviews from happy customers can help improve your business's visibility and credibility in local search results.

  5. Optimize for Mobile: A lot of local searches happen on mobile devices, so make sure your website is optimized for mobile use.

Length of Time To See Results

Improving local SEO takes time and consistency, so how long SEO takes to see results can vary. It's not something that will bring immediate results, but with proper implementation and maintenance, you can see an increase in visibility for your business within 3-6 months.

If you're worried about how much does local SEO cost, OrbitalSEO offers flexible pricing that fits most small business owners' budgets.

Can Orbital SEO Help Your Small Business?

Hiring an SEO company can bring huge positive results. So whether you're a small local business or an online company, OrbitalSEO offers a range of services to help improve your online presence and visibility. With experienced professionals and customized strategies, we can help drive more traffic to your website and ultimately increase leads and sales.

We understand the importance of affordability for small business owners, which is why we offer flexible SEO pricing plans and options to fit your budget. Contact us today to learn more about how we can help take your business to the next level with our SEO services!

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alex lirette seo leader

Alex Lirette

Owner & SEO Leader
Alex Lirette is the owner and SEO leader of Orbital SEO, with over 10 years of experience in the field of search engine optimization. He is an expert in the industry, specializing in developing effective SEO strategies that drive results. Alex's passion for SEO began when he saw how it could help businesses grow and expand their reach. Today, he leads a team of talented SEO professionals who share his commitment to providing top-notch SEO services to their clients.
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OrbitalSEO is committed to delivering the highest quality SEO services to businesses of all sizes and across a variety of industries. With our team of experienced specialists, we use the latest and most effective SEO techniques to help businesses achieve their online goals, from increasing web traffic and leads to improving brand visibility and customer engagement.
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